Stories that matter.
Impact that lasts.
At Rabbit Run Media, we believe words matter.
From words come ideas. From ideas come stories. From stories come connection.
At Rabbit Run Media, we help you find the words and tell the stories that inspire, inform, and engage. Founded by Emmy-winning creative executive Bill Margol, we work with producers, companies, institutions, and nonprofits to craft stories that connect with audiences in meaningful ways.
With decades of experience shaping nonfiction content for PBS, National Geographic, Discovery, and more, we bring world-class storytelling expertise to every stage of the process, from concept innovation and idea development to post-production problem-solving. With a network of collaborators and talent across the creative landscape, Rabbit Run has the resources to bring your story to life.
Whether you’re a media company developing something new, a brand seeking deeper audience connection, a nonprofit showcasing impact, or a cultural institution creating engaging experiences, we help you create stories that resonate and deliver results.
What we do…
Idea Generation
Find the spark that becomes your story.
Sometimes you have a vision but don’t yet know how to bring it into focus. We help uncover the ideas at the heart of your mission —the themes, moments, and messages that will resonate with your audience. Through collaborative brainstorming sessions, industry insights, and a deep understanding of storytelling, Rabbit Run Media works alongside you to discover fresh concepts that align with your goals and set the stage for impactful storytelling.
Concept Development
Shaping raw ideas into powerful narratives.
An idea is only the beginning — shaping it into a story that moves people takes experience and craft. We transform early concepts into fully realized story outlines, treatments, and pitches that combine creativity with strategic thinking. Whether for a documentary, corporate video, or branded content series, we partner with you from start to finish, ensuring the story structure, tone, and style capture both the emotional core and the practical needs of your project.
Corporate Storytelling
Helping companies and institutions connect with audiences, strengthen brands, and engage employees.
Every organization has a story to tell — about its people, its mission, its impact. We work with companies, nonprofits, and cultural institutions to uncover authentic narratives that build trust, inspire action, and bring brands to life. From internal communications that energize employees to public-facing content that connects with customers and communities, Rabbit Run Media helps you find the words, images, and moments that make your story unforgettable.
Story Rx: Story & Post Doctor
Solving story challenges when projects need a fresh perspective.
Sometimes a project is nearly there but not quite working the way it should. That’s where Story Rx comes in. We step in with a fresh perspective, diagnosing narrative and editorial challenges and prescribing solutions that bring your story to life. With decades of experience in high-stakes production environments, we work side-by-side with your team to refine structure, sharpen messaging, and ensure the final product resonates with audiences — and delivers on your vision.
For over thirty years, Bill Margol has built a career around the power of storytelling. An Emmy-winning creative executive, Bill has led the development and production of nonfiction programming for some of the most respected names in media, including PBS, National Geographic, Discovery, Time Studios, Travel Channel, TNT, and SYFY.
His work has shaped projects ranging from creating the genre-bending series Brain Games to the award-winning Anthony Bourdain: No Reservations to the ambitious and award-winning documentary event A Year in Space. Across genres and formats, Bill has been known for bringing fresh, unexpected ideas to life while balancing creativity with the practical realities of audience engagement, budgets, and deadlines.
Drawing on decades of experience, Bill brings a steady hand to complex projects, shaping ideas with both creative vision and practical clarity. He thrives in collaboration with creatives, executives, producers, directors, writers, and talent, guiding projects from concept to completion while keeping teams aligned and focused on the story’s impact.
Today, that expertise reaches beyond traditional media. The same skills that bring documentaries and series to life also help brands, nonprofits, and cultural institutions connect with audiences, share their missions, and create stories that matter.
Rabbit Run Media reflects Bill’s experience and philosophy. It brings together his industry knowledge, his instinct for what makes a story work, and his commitment to helping organizations communicate with purpose and creativity.
Our Expertise
“One of Bill’s greatest strengths is his ability to step into a project and elevate it. He’s the person you want in the room when something isn’t quite flowing or landing the way it should. He can quickly identify what’s holding a project back and find smart, unexpected ways to fix it — ensuring the network or streamer gets exactly what they need, while also pushing the creative to exciting new places. He always delivers — on time, on budget, and above expectations. Most importantly, he never loses sight of the audience. Bill understands how to tailor a story so it truly connects, which is what makes his work stand out time and again.”
— Pam Aguilar, former VP Original Documentaries, MTV Entertainment Studios and GM, Smithsonian Channel
What people are saying…
“Bill’s ability to develop and run with new ideas—and turn them into TV gold—is matched only by his ability as a leader. He inspires the creatives around him to do their best work, and I continue to seek Bill’s counsel and tap his deep production expertise today. ”
— Erin O’Flaherty, Head of Ongoing Series, Wondery/Amazon
“…a gifted storyteller, a patient teacher, and an empathetic leader. I had a front row seat to his master class on developing non-fiction content for television. He has incredible sensibilities and a passion for finding new lenses through which to view history and science. Furthermore, he is a talented writer, who invests a lot of thought and creativity in his work, which is especially vital when one word in a script can make all the difference.”
–– Sumner Menchero, Former Senior Director, PBS Programming
“Bill is committed to finding the most compelling way to tell a story. He offers clear, constructive feedback to his team and partners, enabling everyone to elevate their work. An absolute pleasure to work with — creative, funny, and deeply collaborative. Whether its developing a story that needs telling, refining one that needs tweaking, or building a content strategy from the ground up, I would not hesitate to hire Bill…”
–– Amy Wigler, VP Multiplatform Marketing & Content, PBS